On the third page of our main report, you will see some excellent home selling advice on why hiring a mortgage specialist is a very important and affordable thing you should do when you are selling a home by owner.

First, get busy advertising.  Even if you have things to do, in order to prepare for your By Owner sale, such as home improvements, making your house look nice from the outside and proper paperwork, you need to generate interest from buyers.  Realtors have a network of buyers lined up, so advertising is the least of their worries.  You need to make use of your own network and your resources. 

Before you run to the local hardware store and grab a For Sale By Owner sign, compose a nice point-of-sale sheet that outlines the features of your home.  This is another product that realtors provide that you can make very easily or have a friend or family member make for you.  It should be eye-appealing and include all of the best features of your house, as well as all of the things you might not normally consider, such as square footage, new items, amenities, etc.  If you are struggling with completing this, find a sample at a home for sale in your neighborhood and just take one as a model.  As soon as you’ve done this, get that For Sale By Owner sign and place it in your yard.

Next, run some inexpensive ads on the Internet.  Just go to free classifieds at either Yahoo or AOL.  You’ll be surprised at the response.  Also place ads in inexpensive magazines and newspapers in your neighborhood, and post signs at community places.  Plan open houses, the same way your realtor would.  This is something most For Sale By Owner people neglect to do.  They simply say call for appointments.  Open houses are wonderful selling tools, because when people see that others are interested in your home, they may decide to bid faster, as well as higher.  Plus, they have the freedom to come on their schedule (within set limits), instead of an exact time on an appointment.

Selling Your Own Home; Step 3 - Home Marketing Plan (New!) - In previous articles we’ve discussed getting your home ready for sale and pricing it correctly. Now that you have it looking great and priced right, the next step is making sure people know it’s available. That’s where marketing comes in. Marketing is one of the key benefits a real estate agent provides. Realistically, however, most real estate agents do the bare minimum. There is no doubt you can do what they do and probably do it better...

Selling Your Own Home; Step 2 - Price of a Home - In the previous article, we discussed the research and renovation that can help ensure that your home is on par with others in your neighborhood. This gives it the best chance of selling at a comparable price to others in your area. Whether you opted for major renovations or a simple coat of paint, the next step in selling your own home is to create a pricing and sales strategy. In other words: decide what you’re going to ask for the home, determine how much you’re willing to accept, and decide how long you’re willing to wait for the price you want...

Selling Your Own Home; Step 1 - Research & Rennovation - The beginning stages of trying to sell your home on your own are very critical because planning means everything to the process. Those home owners who believe that simply sticking a price tag on their home will get the sale are sadly mistaken, especially with how the house-selling market is today. More often than not, the home owner waits instead of executing a quick sell. What can speed the process? Research and renovation. Look at similar units being offered in your area and how they are being renovated. Think of how you can make your unit better than the others. Make the upgrades where necessary. You might be surprised about how much that will swing the buyer’s interest. Here is a breakdown of the strategy you must implement to sell your home for the price you want in the amount of time you deem necessary:...

Tenants in Common Definition (New!) - In recent months and years many folks have lost their homes, frequently because they did not understand or correctly analyze certain terms in their mortgages. Often real estate agents and loan officers assume you know what you need to know, so they are not proactive in defining many terms for you. In this context it becomes more important than ever to understand property law concepts...

Buy Land - Should you invest in land? - Similar to playing the stock market, private equity firms and individuals are looking to purchase cheap land in markets where real estate has struggled. Local developers, once upon a time, were the only ones who purchased land from over-leveraged homebuilders when the real estate market hit a funk. Now everyone is getting in on the play. Their goal is to buy these hard assets and wait until the markets return to respectability. The rewards of buying industrial-zoned land overshadow the risks involved. Again, using the stock market as an example, purchasing land is more logical because land does not experience as much volatility. The value of land tends to go upward...

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